ReachIRL

Experiential GTM in an AI world.

Real people.
Real places.
Real connection.

A platform for people-powered advertising.

People-powered advertising

Put real-world attention to work.

ReachIRL puts real people into relevant real-world environments with campaigns designed to get noticed. When someone engages, the experience can continue on their phone — connecting physical attention to measurable digital action.

  1. Real person
  2. Real-world encounter
  3. Interaction
  4. Digital experience

Choose your path

What do you want to do?

Advertise

Put your brand in the real world.

Launch a people-powered campaign in relevant real-world environments and connect attention to measurable action.

Explore campaigns

Get seen

Promote something of your own.

Apps, websites, events, side projects, messages, jokes, launches, and other things you want real people to notice.

Get seen IRL

AI data

Collect real-world training data.

Scope a custom project for first-person video, audio, images, or task-based human input.

Explore AI data

Get paid

Get paid to participate.

Join ReachIRL campaigns in your city and earn money for taking part in real-world activations.

Commerce, retail, or affiliate partner?

Explore partnerships

Get paid with ReachIRL

Join the talent network.

Tell us where you're based. We'll let you know about paid campaign opportunities that may be a fit.

How ReachIRL works

From a real-world moment to a measurable next step.

  1. Place the campaign

    ReachIRL puts people-powered creative into relevant real-world environments.

  2. Create attention

    People encounter the campaign, notice it, interact, scan, or engage.

  3. Continue digitally

    The physical interaction can continue through a mobile experience where responses and actions can be measured.

See it in action

See how a ReachIRL campaign works.

A quick look at how physical attention can become a mobile brand experience and measurable digital action.

Built for different goals

One platform. Different reasons to be seen.

Brand campaigns

Create attention and engagement for a business, product, app, service, event, or launch.

Awareness · engagement · leads · installs · feedback

Commerce

Connect real-world discovery to products, offers, retailers, and measurable online journeys.

Discovery · offers · partner traffic · purchases

Personal promotion

Put an app, side project, website, event, message, or idea in front of real people.

Apps · projects · events · messages

Choose the next step

Put something in the real world.

Run a campaign Get seen IRL
Commerce & affiliate partnerships