ReachIRL

People-powered advertising

Turn real-world attention into measurable action.

ReachIRL places brands in relevant real-world environments through people wearing branded, QR-enabled apparel. Scans can lead directly to actions like email signups, app installs, purchases, leads, offers, registrations, or product feedback.

Apply for a free pilot See how it works

See how it works

See a ReachIRL campaign in action.

From a real-world encounter to a measurable digital action.

How it works

A physical campaign with a digital next step.

People-powered advertising uses real people as physical media in relevant environments, then connects attention to a clear digital action. ReachIRL manages much of the execution so the business can stay focused on the goal.

01

Define the goal

Choose the audience, desired action, offer, and what a useful test should teach.

02

ReachIRL runs the activation

We prepare the campaign experience and place it in a relevant real-world environment.

03

Turn attention into action

A scan opens a focused digital experience where people can take the intended next step.

Measurable outcomes

What can a campaign drive?

The right outcome depends on the business, audience, and campaign. ReachIRL generally connects physical-world attention to a clear, low-friction digital action.

Email / SMS acquisition
App installs
Leads
Ecommerce purchases
Offer claims
Event registrations
Bookings
Product feedback
Surveys / research
Qualified website traffic

Hypothetical campaign example

From a Tahoe moment to an email signup.

This example illustrates the model. It does not represent a past advertiser or guaranteed result.

Outdoor brand

“Join our list and get 10% off.”

A brand looking for outdoor customers could test a simple, trackable signup offer with relevant Tahoe visitors.

Real worldRelevant Tahoe visitors
ScanQR-enabled campaign
Landing experienceOutdoor brand offer
ActionTrackable email signup

Who it can work for

Built for a clear audience and a clear next step.

These are examples, not an exhaustive list. The strongest pilots pair a concentrated audience with an action that can happen on a phone or nearby.

Consumer apps

DTC / ecommerce

Consumer products

Local businesses

Events / experiences

Local / professional services

Early-stage technology companies

Lifestyle brands

Relevant environments

Context is part of the campaign.

ReachIRL is currently focused on San Francisco, the Bay Area, and select event or travel opportunities. Availability depends on audience fit, timing, and whether the setting supports a useful test.

  • Events
  • Festivals
  • Nightlife
  • Neighborhoods
  • Campuses
  • Conferences
  • Travel destinations
  • High-foot-traffic areas

A managed activation

ReachIRL handles the campaign. You shape the goal.

ReachIRL can handle

Campaign execution

  • Activation setup
  • Participants
  • Creative implementation
  • QR experience
  • Landing experience
  • Campaign measurement

The advertiser provides

Direction and approvals

  • Campaign goal
  • Brand assets
  • Offer or call to action
  • Required approvals
  • Relevant downstream conversion information when needed

Ready to test?

Apply for a free ReachIRL pilot.

We are currently selecting a limited number of businesses for no-cost campaigns while ReachIRL continues pilot testing.

  • The audience is a strong fit.
  • The desired action is measurable.
  • The campaign can be executed quickly.
  • ReachIRL can create a useful real-world test.

We review applications based on audience fit, timing, and whether ReachIRL can create a useful test. Submitting an application does not guarantee a campaign.

Not ready yet?

Join the advertiser waitlist.

Get updates as ReachIRL expands. If you are ready to define and run a campaign test now, use the pilot application above.

Join the advertiser waitlist