ReachIRL

Commerce & affiliate partnerships

Real-world discovery. Measurable online action.

ReachIRL helps brands and retailers connect with people in the physical world, then gives interested consumers a clear path to learn more, shop, or take another measurable action online.

See how ReachIRL works Looking to run a managed campaign?

See how it works

See ReachIRL in action.

A quick look at how a real-world ReachIRL activation moves from physical attention to a mobile experience and measurable action.

How ReachIRL traffic works

From a real-world moment to a measurable digital action.

  1. 01

    Encounter

    A consumer sees a ReachIRL activation — for example, a QR-coded sweatshirt at a concert.

  2. 02

    Scan

    They voluntarily scan a QR code with their phone.

  3. 03

    Explore

    A ReachIRL mobile page opens with partner brand offers and information.

  4. 04

    Choose

    The consumer decides whether to visit a partner, claim an offer, shop, sign up, or take another action.

  5. 05

    Measure

    ReachIRL tracks the digital journey so campaign and partner traffic can be evaluated.

Active consumer choice signals intent.

A person chooses to scan, explore, and then select an action. Those voluntary steps show active interest without being treated as purchase intent or a conversion.

Illustrative signals

Real-world attention can translate into meaningful mobile engagement.

~70%

of sessions from QR traffic remain engaged for at least five seconds.

~59%

of QR sessions record an interaction.

~46%

of QR sessions reach at least halfway down the experience.

Audience focus

Targeted audiences and demographics.

ReachIRL is currently engaging intentionally selected audience groups across major cities including San Francisco and Chicago.

  • College campuses
  • Concerts & music venues
  • Sports events
  • Festivals
  • Fitness studios
  • Shopping districts
  • Bars & restaurants
  • Community events
  • Transit hubs
  • Conferences & trade shows
  • Professional gatherings
  • Commuter corridors
  • Parks
  • Beaches
  • Ski towns & resorts
  • Outdoor recreation
  • Tourist districts
  • Nightlife districts

Why commerce fits

A new source of consumer discovery.

ReachIRL can complement traditional affiliate, creator, paid-social, and experiential channels by originating consumer interest in the physical world.

Affiliate commerce

Send interested consumers to an approved merchant storefront through tracked affiliate links.

Offers and promotions

Connect a physical activation to an approved discount, promotion, or other incentive.

Product discovery

Introduce consumers to a retailer, collection, or brand without requiring them to already be searching for it.

Performance campaigns

Measure downstream actions such as purchases, registrations, leads, or other conversions where appropriate.

Traffic quality & partner standards

Consumer-initiated by design.

ReachIRL is designed around transparent, voluntary consumer behavior. The checklist below is the standard for affiliate placements; it does not characterize every current ReachIRL campaign as affiliate.

Affiliate placement standard

  • Merchant links appear on ReachIRL-owned experiences.
  • Consumers voluntarily choose whether to visit a merchant.
  • No forced redirects or forced clicks.
  • No cookie stuffing.
  • Affiliate placements use approved links, offers, and creative.
  • A clear disclosure appears when an affiliate relationship exists.
  • No promotion is presented as ReachIRL-exclusive unless authorized.
  • Brand trademarks and creative are used only where permitted.
  • Campaign-level attribution is maintained where technically available.

Illustrative partner experience

How a commerce activation can work.

This generic preview borrows the structure of a real mobile offer while remaining fully illustrative and non-interactive.

ReachIRLExample preview
Example retailer

Retail collection / example only

Shop the collection. Get a limited-time reward.

Choose whether to explore an approved merchant destination tied to this real-world moment.

Offer availabilityShown in the live experience
Shop now Claim rewardShare
Illustrative experience — not a live merchant link

Disclosure: This hypothetical preview does not represent an existing merchant relationship or approved promotion.

  1. 01
    Physical discovery

    A college student sees a QR-coded sweatshirt near a campus event or concert.

  2. 02
    Mobile offer

    A scan opens a ReachIRL experience with a retailer, promotion, information, and clear next steps.

  3. 03
    Active commerce action

    The student voluntarily taps Shop now. An approved tracked link opens the retailer destination, and the outbound action is recorded where attribution is available.

A reward is optional and may be funded by ReachIRL as one possible campaign model; it is not presented as merchant-sponsored here.

Partnership paths

Two ways to work with ReachIRL.

Commerce & affiliate partnerships

Performance relationships

ReachIRL can work with approved affiliate or performance programs to send interested consumers to partner storefronts and destinations.

Contact ReachIRL

Managed advertising campaigns

Campaign partnerships

Brands can also work directly with ReachIRL on real-world campaigns designed around a target audience and measurable objective.

Explore advertising with ReachIRL

Start a conversation

Interested in partnering with ReachIRL?

We are currently exploring relationships with consumer brands, retailers, apps, and experiences that fit our audiences and real-world activation model.

Contact ReachIRL